Creating and Sustaining Brand Equity for LOreal Assignment

Creating and Sustaining Brand Equity for LOreal - Assignment ExampleModels like Porters fivesome Forces have been used to match the practical aspects with theoretical ones, along with recommendations on a feasible cut across of action for the company to embrace success in the future. The environment surrounding a business comprises of two micro and macro forces that shape up the strategy of the business and also test the viability of the developed strategy in real time. For LOreal, the market has been a mix of favorable and unfavorable forces where the genius of LOreal through its two success recipes- diversification and innovation, changed the tides. The cosmetics industry has been very fragmented yet open to smart offerings and output innovations, keeping in mind the needs of varied consumer groups. Demographically, LOreal was presented with a host of opportunities to know up with various products with different ethnic and cultural shades. Cosmetics is an industry which is n ot limited to just creams. It extends port beyond face products and involves hair and skin care and beauty products. A player who was able to conk out through these lines of product width was the one who could sustain itself in the booming cosmetic and beauty product market, which was done really well by LOreal. The entire industry, as obvious in the case, is in its growth stage with multiple players entering the battleground. LOreal had been able to secure its pole position work now because of new product propositions every year to sustain the wave of innovation and tight match over its operational costs. Yet, the following points emerge out of the industry analysis of cosmetics.