Key Sectors of Economic Growth in Kenya Essay

Economic growth is the increase in the amount of the goods and services produced by an economy over time. It is conventionally measured as the percent rate of increase in real gross domestic product i.e. real GDP. In Kenya the key main sectors to achieve economic growth are agriculture which is the mainstay economic growth drivers, energy sector, manufacturing and industry, service sector which is mainly tourism, financial services and banking and also the private sector. All of these sectors are in line with the Kenya Vision 2030, the economic pillar. The key sectors are as discussed below: 1. AGRICULTURE: Agriculture has been the key factor of economic growth of Kenyan economy. It continues to be the key factor that will drive the economic growth of Kenya as it contributes to about 24% of Growth Domestic Product. And for this reason the government should increase budgetary allocation to the agricultural sector up from the Kshs 53.5 billion allocated in National Budget 2012/201 so as to be in line with the Maputo Declaration which requires the budget allocation to agriculture to be atleast 10% of total Government budgets and The government should also subsidize the farm inputs such as fertilizers for the farmers, this will maximize production. Livestock farming also has to be considered. If the government increases funding to the agricultural sector, such occurrences as food shortages, seasonal inflation and unemployment would be curbed if not avoided. Agricultural sector which includes; †¢Livestock sector and dairy farming: The livestock sector provides employment opportunities while also increases income. Kenya exports from hides and skins for leather industry earned Kshs 4 billion. Also reforms need to be made on the Kenya Meat Commission. †¢Fisheries: Kenya earns around Kshs 4 billion from this sector. The sector also employs about 60000 people and also over half a million people depend on this sector for livelihood through trading and fish processing thus thee number of fish processing plants should be increased. 2. TOURISM SECTOR: The service sector of Kenya contributes 63% of Growth Domestic Product and it’s mainly tourism industry which is the country’s principal source of foreign exchange thus the government. The tourism industry along with the government has to take steps to address the security problem and to reverse negative publicity especially after the post-Election Violence of 2007 following disputed General Elections. Such steps among others should include establishing a tourist police and launching marketing campaigns in key tourist origin markets. Former minister of Tourism Najib Balala ran such campaigns in CNN. 3. ENERGY SECTOR: The energy sector an important sector to drive the smooth growth of the economy hence there is need for the Government to put up measures that would help the sector to grow thereby, contributing to the growth of the economy as the sector is depended on by manufacturing and industrial sector and also the agricultural sector. There exists limited power generation and transmission capacity in the country. This is caused by lack of adequate investment in power systems and infrastructure development. This combined with rapid economic growth, new customer connections and unreliable rainfall patterns have caused the current electricity shortage in Kenya. Though Kenya is not natural resource endowed, the natural resources the country can boast of for energy generation are small hydro, geothermal, coal, biogas, tidal waves, solar, wind and recently the oil exploration in Turkana. The government needs to invest heavily in the energy sector so that there is no over reliance on Hydro power. The government should implement a policy to attract private sector investments in the energy sector i.e. the Kenya Private Sector Power Generation Support Project. In doing so it will boost economic growth and in job creation. 4. INDUSTRY AND MANUFACTURING SECTOR: Kenya boast of being the industrialized country in East Africa, the manufacturing sector contributes to about 15% of Growth domestic Product, this percentage doesn’t as the manufacturing sector is hampered by high energy costs, shortages of hydro telemetric power, poor infrastructure and counterfeits products i.e. cheap imports. Industrial and manufacturing sector has become increasingly significant to Kenya economy due to increased urbanization. Most industrial plants are located in urbanized towns which has led to the reason Kenya has three cities i.e. Nairobi, Mombasa and Kisumu; they include food-processing industries such as grain milling, beer production, and sugarcane crushing. These plants contribute significantly to national income as well as generate employment. Also the oil refinery which processes imported crude petroleum into petroleum products, mainly for the domestic market. In addition, a substantial and expanding informal sector engages in small-scale manufacturing of household goods, motor-vehicle parts, and farm implements. 5. FINANCIAL SECTOR AND BANKING: Kenya is East and Central Africa’s hub for financial services. Most of the banking institution and other financial services firms are located in the urban centres as it is considered that urban people have higher income which is not the case, thus innovation and opening of banking sectors should be put in place in rural areas. Such innovations includes mobile banking which where now rural populations have daily access to financial services as most people now own mobile handsets. MPESA is the widely used mobile banking, it is estimated that MPESA has given access financial services to about 75% of the people. Government thus needs to encourage other mobile money transfers such as Tangaza, Yu cash, and Airtel money. In doing so it will create a competitive environment and thus many people will get access to the financial services. The Nairobi Stock Exchange (NSE) ranks fourth in Africa in terms of Market capitalization. Stock markets provide market liquidity that enables implementation of long term projects with long term payoffs thereby promoting a country’s economic growth. Moreover, efficient capital markets not only avail resources to investors, they also facilitate inflow of foreign financial resources into the domestic economy. Government needs to institute reforms in the financial sector as capital market development is an important component of financial sector development and supplements the role of the banking system in economic development. Capital markets assists in price discovery, liquidity provision, reduction in transactions costs, and risk transfer.

George Eliot: An Intrusive Author

An omniscient narrator and in addition a constantly interfering one ensures that the reader is well informed about re opinion and hardly is able to form an own one different from hers. However she pretends to look at her characters in a scientific way. The subtitle sounds like a title for a dissertation: ‘Study of Provincial Life' which calls for objectivity. Eliot very seldom directly states her personal opinion, like when she says: â€Å"For my part I am very sorry for him† (Elliot G. :3. 29) In contrast to the â€Å"strong [microscopic] lens applied to Mrs. Stepladder's matchmaking† (Elliot G. L . 6). The reason for this scientific approach might be a deep desire to morally lift up society and this way she tries to Influence humankind. Eliot had a secular understanding of morality. Newton sees it â€Å"as signs of an excessive moralist† (Newton K. M. ). However I do not agree with him, but believe that she wanted to spread and propagate her opinion and i mprove humankind as the intrusive narrator comments â€Å"We are all of us born into moral stupidity, taking the world as an udder to feed our supreme selves' (Elliot G. :2. 21 ).She is a child of Victorian writing and â€Å"places humans at the centre of 1 the cosmic stage, In the place of God (Department of English Studies. 2008:79). Her spectacles towards religion and how religious people should conduct them In cuisines Is shown In the contrasting characters of Mr. Caleb Garth and Mr. Bolstered. Bolstered is a devoutly religious banker in Middleware. â€Å"It was a principle with Mr. God† (Elliot 6. :2. 16). Although he does a lot of good things like the fever hospital, the narrator let him appear as a disagreeable hypocrite.During the course of the story the reader learns that he has a questionable past and even made his fortune through omission of telling the truth, by not admitting the existence of Will Ladies mother as the daughter of the widow he married. At the end he does not only try to rib Will Ladies and Legate, but also indirectly commits murder. Even so he still manages for his own mental sake to distort all proceedings as it were God's will although â€Å"he went through a great deal of spiritual conflict and inward argument in order to adjust his motives, and make clear to himself what God's glory required. (Elliot 6. :3. 32). However people were skeptical about him and did not trust him fully. Kayaked sees the root of his hypocrisy in his continual striving for self- deception (Kayaked G. 2003). In addition Bolstered was less concerned with applied eligibility but with a â€Å"spiritual kind of rescue [which] was a genuine need with him. 0 He was simply a man whose desires had been stronger than his theoretic beliefs, and who had gradually explained the gratification of his desires into satisfactory agreement with those beliefs† (Elliot 6. 4. 61). The narrator's gives us her moral opinion right after this passage â€Å"This implicit reasoning is essentially nor more peculiar to evangelical belief than the use of wide phrases for narrow motives is peculiar to Englishmen† and â€Å"there is no general doctrine which is not capable of dating out our morality if unchecked by the deep-seated habit of direct fellow-feeling with individual fellow-men† (Elliot 6. :4. 65). Balustrade's preference is also expressed in the choice of 2 Mr. Tyke who â€Å"is a real Gospel preacher† (Elliot G. 4. 18) in opposition to Mr. Freebooter because he does not teach his opinion â€Å"which he calls spiritual religion† (Elliot 6. :4. 17). In the case of Bolstered I believe George Eliot wants to teach the moral lesson: the higher you climb, the father you fall'. As Mr. Balustrade's aim was to be â€Å"an eminent Christian† (Elliot 6. :5. 52) his disgrace was all the worth at the end. The opposite of Mr. Bolstered what concerns business and religiosity is Mr. Garth and his family. Mr. Garth doe s not constantly talk about religion but lives it.He helps where he can even if he puts himself and his family in trouble and has a most forgiving sole. He lends the money to Fred, who actually should have more money than himself and is neither angry nor regrets his decision when he is told that Fred cannot pay it back, although this meaner that his own son has to sacrifice his education. He is an example of altruism and applied religiosity. He is described as an honest, discreet ad hard irking man who expects everyone around him to act the same way.In contrast to Mr. Bolstered George Elliot promotes through Mr. Garth a religion of man, not of God and an understanding of religion which is based on the fellowship amongst men rather than the personal satisfaction of his ego. Humanity is the centre of Elite's belief and she stresses the importance of men taking responsibility for their actions viewed sympathetic identification?altruism?as the antidote to the enervating effects of egois m or self-interest which political economists had argued' (Christianson F. ). For me the family of Mr. Garth is an impressing example of how Christianity should be lived and applied.Mr. Garth sees fulfillment in his work and enjoys the improvement of conditions without thinking about payment. He wants to improve society with his work and is satisfied if he sees progress and that he has done a good job. It is important for him â€Å"to have the 3 chance of getting a bit of the country into good fettle, as they say, and putting men into the right way with their farming, and getting a bit of good contriving and solid building done?that those who are living and those who come after will be the better or† (Elliot 6. :4. 40).He loves his work, but despises business and therefore he often does not charge for his work. As a result the family is poor, but happy. Others are drinking or gambling but his bad habit â€Å"is to work without being paid† (Elliot 6. :3. 24). Caleb find s delight in the sight of people working and listening to their sounds, which â€Å"had acted on him as poetry without the aid of the poets, had made a philosophy for him without the aid of philosophers, a religion without the aid of theology' (Elliot G. : 3. 24). Mr. Garth and his family show the worth of hard work, good sense, and practical kindness.They demonstrate the virtue of doing the necessary work that lies at hand, rather than planning to save the world (Kayaked G. 2003). They also do not care about ranks and what people say. â€Å"He thought very well of all ranks, but he would not himself have liked to be of any rank in which he had not such close contact with ‘business† (Elliot 6. :3. 24). In contrary Mr. Bolstered cares about rank and buys Featheriness property to rise in rank. Rank and class is also great important to Fred and a constant issue to Will Ladies.Fred Vinci and Will Ladies is another contrasting couple in similar situations. Although Eliot do es not seem to condemn rank absolutely, she views it from several perspectives. On one hand there is the whole Vinci family who is extremely status conscious. Fred is constantly aware of his rank which makes him a self-indulged, â€Å"pleasure seeking† (Elliot 6. :3. 23) and idle man who thinks he has a right to prosperity without work and effort. Fred was brought up in a way he never had to think about money and also not to think about a way he should earn it. The children had no standard of economy' (Elliot G. :3. 23). Rank was of great 4 importance and â€Å"even when Caleb Garth was prosperous, the Evinces were on undiscerning terms with him and his wife, for there were nice distinctions of rank in Middleware; and though old manufacturers could not any more than dukes be connected with none but equals, they were conscious of an inherent social superiority which was defined with great nicety in practice, though hardly expressible enjoying the sense of belonging to no clas s† (Elliot 6. :5. 46). Will finds his position to be liberating.He doesn't have to follow the same social rules as everyone else. If he wants to lie on the rug instead of sitting bolt upright in a chair, he lies on the rug. Ladies and Fred both were sponsored by other people. Fred by his father and Ladies by Mr. Cubans, but Eliot shows, that there are different ways to handle this situation. Ladies works for Mr. Brooke and never considers whether this is appropriate for him or not. Others, like Mr. Cheetah, criticism his conduct. Fred instead thinks work is below his standard and not appropriate.In addition he lives beyond his meaner and has no problem in indenting himself. He believes he â€Å"had a right to be free from anything disagreeable† (Elliot 6. :3. 23) and winced under the idea of being looked down upon as wanting funds for small debts. However 160 pounds were not really small debts, but Fred could ask nobody else than Mr. Garth who was the â€Å"poorest and the kindest† (Elliot 6. :3. 23). Finally Fred is pulled out of his situation through the Garth family. Elite's secular understanding of morality includes the belief in the possibility of moral growth and responsibility of men for their actions.Still this growth is only possible with the support of the society. This is the reason why her individuals are necessarily part of society and those who cut themselves off from society fail. Eliot is most concerned with the improvement of society (Kayaked G. 2003). Fred is a good example that even though he has false tendencies he is able 5 to change, although this is only possible with the help of others, namely Mary and Mr. Garth. Mr. Garth always believed in Fed and was sure â€Å"the lad would turn out well† (Elliot 6. :3. 3), however he thinks that Fred â€Å"hasn't got a principle in him to make him more afraid of doing the wrong thing by others than of getting his own toes pinched† (Elliot 6. :3. 25). In contrary La dies has honor and principle although he is in a similar situation and depends on money of others. In Will Ladies Eliot created a character that shows not only pride but also perseverance. Eliot conveys her understanding of morality through a realistic presentation. She does this to make her readers believe that no matter how hard the circumstances are, man can act morally (Kayaked G. 2003).Ladies neither accepts Balustrade's money nor the payment from Mr. Cubans when he did not agree with him any longer and he is proud of the fact that his mother kept clear of the shady dealings of her father's business, and his grandmother, who was willing to sacrifice her family fortune to marry the man she Ovid. Both Fred and Ladies show that the individual has a choice in his own life. This way Eliot questions the issue of determinism and free will. She conceives that man's life and choice are basically determined, but man is still responsible for his choices and acts as he retains the faculty of free will (Kayaked G. 003). Otherwise it would not have been possible for Ladies to marry Throated in spite of the financial pressures of Caboose's codicil and the prejudices of the Middleware citizens regarding his mixed descent with his â€Å"dangerously mixed blood† (Elliot 6. :5. 46). Eliot obviously does not agree with these kinds of prejudices and stereotypes as she little children† and nice to older ladies (Elliot G. :5. 46). 6 Elite's attitude towards women and marriage are another interesting point. Women play a very important role in Middleware and are a driving force behind the men.Also Mr. Garth knows that and insists that Fred â€Å"loves Mary and a true love for a good woman is a great thing, 0 it shapes many rough fellow' (Elliot 6. :6. 56). On the other side Mary is aware of men's needs and knows that â€Å"husbands are an inferior class of men, who require keeping in order† (Elliot 6. :8. 77). Also Mrs.. Garth supports her husband by stressin g out that the right thinking inside of a person is what he has to follow no matter what other people say about you. Mimi must have it inside you that your plan is right and that plan you follow' (Elliot 6. :4. 40).Both Ladies and Fred are strongly influenced and directed by women. In Fried's case Marry is the one who leads him on the right pass. She would not marry him, because she sees that they cannot make a life together unless he finds his true place in the world. The church is for Mary obviously not the true place as she thinks he would be a ridiculous clergyman. Mary is not blinded by class or rank, but sees in Fred an â€Å"idle frivolous creature† (Elliot 6. :3. 25). She shows more pride than he has. â€Å"l should be ashamed to say that I loved a man who must always be hanging on others, and reckoning on what they would do for him† (Elliot 6. 3. 25). Therefore Mary tries to make a responsible man out of Fred, one that is acting and not only talking so he can be respected like her father is. Also Throated is responsible for Will's career. Trochee's great quality is her ability to influence people by the strength of her idealism, and this has ruefully affected Ladies: â€Å"But that simplicity of hers, holding up an ideal for others in her believing conception of them, was one of the great powers of her womanhood. And it had from the first acted strongly on Will Ladies 0, he felt that in her mind he had found his highest estimate (Elliot G. 8. 77). Without the influence of Throated, we are made to feel, Ladies would have remained a rootless aesthete. However 7 Will's love for Throated is giving and altruistic. He wants to protect her and lift her up. He â€Å"always seemed to see more in what she said than herself saw' (Elliot 6. 4. 37). In Middleware women have great power and influence on their husbands. However Eliot promotes their subordinate position which is expressed in the duty of the wives to support and follow their husbands n o matter what happens. Mrs..Bolstered bears her husband and chooses to live with less comfort and stay with him although he has to leave Middleware in disgrace. She acts differently from her niece Roseland who is not willing to share the hardship of her husband, but is shown as an eccentric and selfish character in contrast to Throated who submissively accepts her role as Mr. f her characters conveys her attitude either as good or as bad example. Determinism and free will as well as the humanistic and applied side of religion are her major concerns.

Galveston TX budget Essay Example | Topics and Well Written Essays - 2500 words

Galveston TX budget - Essay Example The budget aims to balance the preference of the community with the reality that sacrifices must be made in order to align the spending of the county’s resources and services. In the employment sector, the county strives to minimize retrenchment by aiming to use early retirement and voluntary distinction of rewards to reduce working staff and align working employees into vacant positions. To achieve this objective, the county is aiming at reducing services and programs and applying general capital or funds reserves in proposition funds. The recommended budget is designed in that it aims to restore structural balance of the following financial year, which is 2012/2013. That implies that the county will spend its means with borrowing from reserves. Policy makers warned that if the county showed some weakness on the way and did not stay on track, then it would continue relying on reserves and at one point in time, it would run short of reserves. To aid close the gap between reven ues and expenditures, the county has over time made tremendous development and progress (Hayes 51). Galveston County has: i. Reduced layoffs by eliminating vacant positions ii. Designed new service mechanism that have consolidated departments iii. It has partnered with private and public sectors to enhance safety and other services to operate well iv. It has reduced labor costs by partnering with labor organizations v. It has created various cost savings programs that will see reduction in operation cost while guarding other services, enhanced management and cut down on oil and hotel services. The main incremental approach to the development of Galveston budget is based on the financial difficulties posed by the financial crisis. The budget planners in the city of Galveston consider the revenue growth because increase in revenues can be distributed to the all programs and departments with little controversy. There is possibility of acrimony, though, when distributing revenue decreme nts during times of revenue decline (Finnkelstein 17). There are several perspectives that the policy makers need to consider when planning for the budget, for instance, by what methods will resources be distributed too services? How and where will the politicians, public, and citizens engaged during the process? Before budgeting, jurisdiction plays a critical role in that it states how the city should invest resources to meet its laid down goals and objectives. Priority assist in articulating why its plans and programs exist, what value and benefit they offer to citizen, what price the inhabitant pay for them, and what goals and citizens preferences they are settling (Finnkelstein 41). Galveston County in Texas has major six priorities, which are expressed as citizen statements: i. Well organized, planned, and developed communities within the county. The policy makers proposed that it was significant to strategize and plan infrastructure in order to maintain quality life of its cit izens. ii. Economic vitality in that Galveston County wants to have more industries that will enhance and promote a healthy and sustainable economy that does not burden its citizens. iii. Self-sufficient people and families for the Galveston citizens whereby the community provides variety of opportunities for its citizens to be self-productive and sufficient.

Discuss a specific aspect of two essays that had an impact on you Assignment

Discuss a specific aspect of two essays that had an impact on you - Assignment Example This expresses the form of lying to oneself in the sense that individuals tag along with what people think is right yet deep inside they have a different view. Ericsson encourages individuals need to stand for something or fall for anything. This phrase does describe the image presented by group thinking individuals fall for the mindset presented by a group blocking individual ideas. Ericsson explains that this form of lying combines other forms of lying such as ignoring facts omissions denial and selective memory (Ericsson, 2005). The essay salvation introduces us to a 13-year-old boy. The Christian description of salvation as presented by the boys’ aunt gives the boy the idea of what to expect in his salvation process (Hughes, 2003). The boy believes in this definition that he struggles in his process of finding salvation. The boy does not get the chance to find his own meaning of salvation he sticks to the definition, and experience presented by other people (Hughes, 2003). He lies about being saved to make his aunt and happy, but he is haunted deeply by this act. Lying does have consequences many times we lie and feel guilty. At some point, we have participated in-group thinking and most times we end up regretting actions done because of doing what other people suggest. It is true to say that lying does lead to

Case Management in the Psychiatric ICU-The Clinical Governance Essay

Case Management in the Psychiatric ICU-The Clinical Governance Perspective - Essay Example The word Clinical Governance derives its roots from Corporate Governance, which aims at ensuring sound business and financial management. The term Governance therefore has significance in clinical practice since it addresses concerns about quality of health (Lazare 1987). Department of Health (1999) defines Clinical Governance as, "a framework through which NHS organisations are accountable for continuously improving the quality of their services and safe-guarding high standards of care by creating an environment in which excellence in clinical care will flourish". Clinical governance is aimed at improving the quality of clinical care at all levels of an organization by consolidating, codifying, and standardizing organizational policies and approaches, particularly clinical and corporate accountability (Scally & Donaldson, 1998). Clinical Governance is also explained as the ability to create an effective change in order to achieve improved quality of care. (O'Kelly,2003). It aims at ensuring that standards are adhered to and processes are mapped for continuous quality improvement Natalie Jones (2004). Its focus is on providing holistic care to patients and more than a structure, it is an ideology to be adopted and implemented by healthcare organizations. 1. There are seven key principles, commonly referred to as the seven pillars supporting Clinical Governance (Camden 2004;,South Leeds, 2005). These are explained below: 1. Clinical Audit: This refers to adherence of nationally set standards for clinical care by National Service Framework (NSF), and those set by the organization locally. Clinical audit also involves sharing information with others in the healthcare industry for benchmarking and exchange of best practices. Department of Health, Government of Western Autralia, n.d.) points out that "Clinical audit is the cyclical process of reviewing clinical performance, refining practice as a result and measuring the outcomes against agreed standards. Part of good clinical practice for generations, audit is practised at a number of levels, from regular morbidity and mortality reviews through to national studies. There are many successful examples of its application, such as the national audit of stroke, undertaken in the UK". 2. Clinical Effectiveness: Ensuring that patients get the right treatment is assurance of clinical effectiveness. This implies using evidence based medicine and keeping abreast with latest updates in medicine. 3. Patient and Public Involvement: Clinical governance emphasizes user participation. Patient's feedback to the service provided is an important precursor to quality improvement. 4. Risk Management : Optimum processes for service delivery is essential in minimizing risks to both patient and staff . Reporting of errors and lapses is a crucial step in risk management since it controls future errors. And though clinical governance places importance on robust systems to control lapses, it also recognizes that clinicians are human beings and can make errors. Recognizing the human element as an integral aspect of healthcare delivery gives great strength and wide acceptance to the concept of clinical governance. 5. Staffing and Staff Management: Encouraging teamwork and helping

English language (meaning) linguistics you can find every thing in the Essay

English language (meaning) linguistics you can find every thing in the file - Essay Example The primary objective of this model is to distinguish between sense stored in semantic memory and the central sense associated with radial category. This model has been found useful when applied to a range of lexical categories like prepositions, verbs and nouns. It has also been used successfully in several languages other than English. In the scope of this paper, Cognitive Semantics as a field will be discussed, recapitulated and defined. Cognitive linguistics and polysemy may be themselves analysed and commented on from time to time. Terms like ‘polysemy fallacy’ will also be defined and discussed in the process. The paper attempts to critically review the salient features of this model and discuss its significance in the study of semantics in general. Works by Vyvyan Evans are cited most frequently in this essay. Andrea Tyler and Stephen Levinson are two other theorists whose works were also greatly significant in the writing of this paper. There will be a practical application of a cognitive semantic analysis of the much commented upon English word ‘over’, including applied ‘Principled Polysemy’ as demonstrated by Tyler and Evans in 2001. Â  This paper will first discuss and trace the field the development of the field of cognitive semantics, critically review the approaches of truth-conditional and relevance theory schools and come to a conclusion regarding the present significance of the cognitive semantics field. Words: 361 Words Critical Review: 1. Background: What is Cognitive Semantics? The study of cognitive semantics took off in the 1970s, largely as a protest against the objectivist trend of American and English traditions of philosophy (Evans & Green, 2006). The predominant stance taken by theorists of the time belonged to the school of the ‘truth-conditional semantics’. Eve Sweetser describes this school as: ‘By viewing meaning as the relationship between words and the world, truth-condi tional semantics eliminates cognitive organization from the linguistic system’(Sweetser, 1990). In almost direct opposition to this, cognitive semantics sees meaning as the manifestation of conceptual structure. In other words, mental representation, in all its diverse and multi-faceted form, is highlighted. A leading practitioner of cognitive semantics in the 1970s, Leonard Talmy, has described it thus: ‘[R]esearch on cognitive semantics is research on conceptual content and its organization in language’ (Talmy, 2000). i) Principles of Cognitive Semantics: Cognitive Semantics accepts a few principles as its central concerns: That conceptual structure is ‘embodied’, i.e., abstractions are turned into concrete conceptions by the embodiment of experience. That semantic structure is itself such a conceptual structure. Representation of meaning is ‘encyclopaedic’, i.e., words do not represent neat bundles of meaning but are points of access (Evans & Green, 2006). Construction of meaning is also conceptualisation. To expand on this, serially, the embodiment of conceptual structure refers to the abstract conceptions that with the help of the backdrop of context, whether social or otherwise, get condensed into concrete ‘

Contemporary Therapeutic Relationship for a Professional Practitioner Essay

Contemporary Therapeutic Relationship for a Professional Practitioner - Essay Example The five components of effective nurse-client relationships have been identified as â€Å"trust, respect, professional intimacy, empathy and power† (College of Nurses of Ontario, 2009, p. 3). Nurses who work as catalytic agents of change should have good interpersonal skills and a thorough knowledge regarding the dynamics of the therapeutic relationship. While maintaining effective and healthy therapeutic alliances they should also be able to maintain professional boundaries distinguishing their personal or social relationships from that of the therapeutic relationships. Patients or clients in the mental health care are more likely to suffer from feelings of alienation, isolation, and seclusion. Similarly, they come across many crises, troubles, doubts, difficulties, frustrations or concerns in their lives which cannot be tackled without the assistance of a competent therapist or counselor. It is a fact that many of these patients in the mental health care do not receive any s uch positive support or care from their family members or relatives. As such, it is imperative that the nurses offer them ‘unconditional positive regard, accurate empathy, and genuineness’ which are very much essential for the therapeutic relationship and its progress (Egan, 2010, p. 36). It is also important that the negative attitudes and behavior patterns of the clients are addressed at the earliest and that they are assisted to convert these into positive attitudes and behaviors. In a therapeutic relationship, the values, thoughts, and feelings of the nurses interact with those of the clients and therefore it is very much essential that the nurses maintain professional boundaries and stick to the ethical guidelines of professional nursing practice. This paper seeks to explore the significance of maintaining effective and meaningful therapeutic relationships in the mental healthcare setting. Literature Review Critical analysis Many researchers and psychologists have pointed out the importance of therapeutic relationships in mental health care. Researchers such as Elder, Evans, and Nizette (2009, p. 2) regard developing therapeutic relationships as the key to effective mental health nursing and for them, therapeutic alliances are very much necessary for the growth and recovery of patients in the mental health care. The authors also highlight the need to maintain professional boundaries during the therapeutic alliance. Similarly, they also hold that mental health nurses should have a thorough knowledge of not only human and biological sciences; they also are trained to develop effective therapeutic relationships with the patients.

Qualitative Vs Quantitative Research method Article

Qualitative Vs Quantitative Research method - Article Example There is a further analysis on the strengths and limitations of the two research approaches. Debra A. Friedman (2011), presents qualitative research to contain questions that have an open approach to the subject under investigation. The questions by researcher give him the benefit to expect anything from the correspondence hence approach the topic with an open mind. The definition by James Dean Brown (1988) of Quantitative research help in understanding more on what type of questions characterize this type of research approach. James definition is based on trying to understand things that are continuous in a bid to derive patterns that arise because of the continuation factor in the aspect under study. The definition narrows the questions of Quantitative research to be Consistent that ensures dependency and verifiable through the different mathematical models employed in this type of research (mean, t-tests, mode, median and variance). The questions must have fidelity that ensures the answers are credible and aim at a meaningful result this is with the aim of being able to interpret the questions with different tools of mathematics or transferable. Qualitative research has the characteristics of the manner in which the question is, and the setting of the question is crucial in this approach of doing research. Donald Freeman (2009), states that the above characteristic makes the difference between qualitative and quantitative research questions. Freeman explains that the findings that the research aims at dictate the setting of the questions and the main reason that warrants these claims is the line separating the questions in the two types of researches. All the research questions are at finding a given inquiry that makes up the main purpose of the research. To illustrate the difference between the questions we use a common inquiry of a reporter to a correspondent on the ground about a political rally. Qualitative

Human biology Research Paper Example | Topics and Well Written Essays - 500 words

Human biology - Research Paper Example The consequences of decreased coronary blood flow are influenced by the quantum of reduction in blood flow and the duration of the reduced blood flow. Decreased coronary blood flow results in oxygen deprivation to the heart muscles and when this disruption is slight the consequence is impairment in the relaxation of the heart muscle and weakened contraction, as experienced in the case of angina pectoris. This decreased blood flow may be transient, which is reversible through the use of nitroglycerin tablets. However, when the ischemia due to reduced coronary blood flow is prolonged it may lead to decreased myocardial contraction or dyskinesis that is not easily reversible and prolongs for many hours. The consequence of chronic reduction in coronary blood flow is the failure of the myocardium to contract normally termed hibernation, which may or may not result in necrosis of the myocardium. Severe blockage of the coronary blood flow results in myocardial infarction. In all these conse quences due to impaired coronary blood flow substantial dyskinesis occurs, causing the rest of the myocardium to take up this extra load. This results in hypertrophy of the unaffected portions of the ventricle (Fuster et al, 2004). Cardiac catheterization is an invasive procedure that is conducted to evaluate blood flow to the myocardium of the heart and assess the effectiveness of the pumping of the heart. In cardiac catheterization a medical professional introduces a thin plastic tube called the catheter into an artery or vein of the arms or leg. From this site it is progressively advanced into the chambers of the heart or the coronary arteries for the required evaluation (American Heart Association, 2009). Even though there has been continual improvement in the techniques employed in noninvasive testing of hemodynamics to provide greater accuracy, cardiac catheterization has

Research Empirical Studies Coursework Example | Topics and Well Written Essays - 2500 words

Research Empirical Studies - Coursework Example 217-241). The sample data is taken from existing studies, in this case a study from the National Crime Panel that details the determination of available data from mapped an unmapped information sources in crime investigation settings. Such data is then factored into analyses of the effectiveness of law enforcement use of data and information to solve crimes. The thinking is that the more effective use of more information can lead to better law enforcement work as such work relates to crime investigations. The data analysis flows from this look into the availability of data and the degree of law enforcement use of such data (Skogan et al., 1979). The key threat to the validity of the research and its findings is that there is only one data source used, and that is a study that was done six years prior to the conduct of the research being described here. The reliance on one set of data limits the general applicability of research findings. This threat to validity is somehow addressed by the integrity of the institution that conducted that older study, and that the study was on a national scale, implying ample representation and ample population sizes (Skogan et al., 1979). Among the findings are that the status quo, where police leaned on data that they had at their disposal historically for particular crimes, yielded crime investigation outcomes that were far from ideal. On the other hand, the study also noted that there existed a larger amount of information from more sources, including bystanders and witnesses to crimes, than are being collected and used. The implication here is that with more rigorous ways of information collection, crime investigation outcomes would improve. The implications of the findings include that there needs to be a more rigorous attempt to gather data and to put up standard procedures

The main functions of public parks Essay Example for Free

The main functions of public parks Essay History The first parks were land set aside for hunting by the aristocracy in medieval times. They would have walls or thick hedges around them to keep game in and other people out. These evolved into the landscaped parks set around aristocratic houses from the sixteenth century onwards. These may have served as hunting grounds but they also proclaimed the owners wealth and status. An aesthetic of landscape design began in these parks where the natural landscape was enhanced by designers such as Capability Brown. With the Industrial revolution parks took on a new meaning as areas set aside to preserve a sense of nature in the large industrial cities. Sporting activity came to be a major use for these urban parks. Areas of outstanding natural beauty were also set aside as national parks to prevent them are spoilt by uncontrolled development.    In the twentieth century a number of meanings arose which associated the designed landscape of a park with other uses such as business parks, theme parks and parkways.   Public Parks, It’s Functions and How They Have Been Accommodated      Public parks, found in population areas such as towns and cities and accessible to the public, are usually ornamented spaces with lawns, flower beds and trees. Intended primarily for recreational use, public parks offer resting-places, paths and sometimes play areas. They vary in size from a small town square to a large tract of land and they often accommodate official functions.    Many smaller neighborhood parks are receiving increased attention and valuation as significant community assets and places of refuge in heavily populated urban areas. Neighborhood groups around the world are joining together to support local parks that have suffered from urban decay and government neglect.    A linear park is a park that has a much greater length than width. A typical example of a linear park is a section of a former railway that has been converted into a park (i.e. the tracks removed, vegetation allowed to grow back). This Parks are sometimes made out of oddly shaped areas of land, much like the vacant lots that often become city neighborhood parks.    The a good example of public park is the Public Gardens of Halifax, conceived by Richard Power, landscape gardener, they were opened to the public in 1875. Power had incorporated earlier gardens developed by the Nova Scotia Horticultural Society from 1837 as well as a municipal garden created in 1867.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Today the Public Gardens( Public Park) of Halifax consist of winding paths, flower beds in geometric form surrounded by grass, borders of both perennials and annuals, statues, fountains and a bandstand, the latter attesting to the Victorian taste for open air musical performances.    The principal function of horticultural gardens (Public Park) is for scientific research and public education, although their recreational and aesthetic qualities are often featured. Into this category there were experimental farms (where crop research, agricultural utilization studies and the breeding and testing of ornamental plants for hardiness are carried out), nurseries (where young plants destined for thinning or for use as stock are grown), botanical gardens (where plant species are cultivated, classified and identified for methodical study) and arboreta (nurseries devoted to the experimental cultivation of trees of different species). The Royal Botanical Gardens of Hamilton, established by provincial legislation in 1941 but with an unofficial history dating back to the 1920s when the city began acquiring land for it, is an example of the horticultural garden (Public Park). It consists of vast landscaped gardens including a notable collection of irises, a rock garden, a rose garden, an arboretum (including a lilac garden), a childrens garden, a garden with medicinal plants, natural areas for explaining ecosystems, as well as a program of courses and research. Its activities are principally directed to scientific research, teaching, public education and also amusement.    The institutional garden (Public Park) is a pleasure garden whose function is to complete or enhance public buildings such as hotels, hospitals and factories as well as religious or administrative buildings. Its raison dà ªtre is often directly connected with the buildings function but it also provides an aesthetic complement to the architecture. In the first decades of the twentieth century, gardens were laid out next to schools so that the children could learn the rudiments of gardening. These gardens (Public Park) had a pedagogical function.   In the same period, almost everywhere in the country, gardens were laid out next to small railway stations. They served to beautify the sites and, particularly in the West, to promote the development of new regions.    The grounds laid out between 1875 and 1879 by landscape artist Calvert Vaux in front of the Parliament Buildings in Ottawa were designed to reinforce the institution of government. The buildings architects, conscious of the importance of the project, were concerned from the beginning that the grounds be in harmony with the buildings. Vaux included elegant steps leading to a large terrace, a broad sweep for the arrival and departure of vehicles, along with enclosures and low walls, which lend considerable grandeur to the whole. Over time these grounds have acquired an importance derived from their association with major events in Canadian life (ceremonies, celebrations, protests); they have contributed to the symbolic value of the place.    Residential gardens (Public Park) have a much more private, intimate character, whether they are pleasure gardens, vegetable or kitchen gardens or even small plots of aromatic herbs laid out next to private or official residences. Maplelawn in Ottawa, built from 1831 to 1834 by William Thomson, a farmer, had an adjoining walled garden. In its early stages it was probably a kitchen garden for the domestic use of the household. In the 1940s perennial borders were laid out. Today, the garden still has the four-square layout of the beds. Often many such distinct gardens are incorporated into the formal or informal design for the grounds of one residence. For example, the W.B. MOTHERWELL HOMESTEAD in Saskatchewan, developed over time since 1883 and taking into account the local climate and the scientific expertise of the time, contained various pleasure gardens, vegetable gardens, orchards and shelterbelts. RIDEAU HALL in Ottawa, with its fine perennial gardens, is an example of a pleasure garden situated in the pastoral setting of an official estate.    Specialized gardens (Public Park), often designed in response to changing fashions, exclusively feature a single physical element such as water, rocks or roses, or a structural element such as greenhouses, glass-walled rooms or statues. Aquatic gardens, perennial gardens, rose gardens, sculpture gardens, zoological gardens, enclosed gardens, winter gardens, roof gardens and even greenhouses are familiar examples of specialized gardens. A notable example of this garden type is the Cascade of Times rock garden at Banff, constructed in 1935 and intended to display the geology of the Rockies. References Braun, Bradley M.  (May 1992) Science Parks as Economic Development Policy. Castells, Manuel and Hall, Peter. (1994). Technopoles of the world: the making of twenty-first-century industrial complexes. London ;  Ã‚  New York :  Routledge. Duroso, Thomas. (July 8, 1996). Research Parks: Forming Strategies to Adapt to End of Building Boom. Levitt, Rachelle. (1987).  The University/Real Estate Connection: Research Parks and Other  Ventures. Washington, D.C.:   Urban Land Institute.

Hobsons Choice Assignment Essay Example for Free

Hobsons Choice Assignment Essay This essay will talk about Willies steps from being a shoe maker to becoming the owner of a shop. Willie is an important character although he is one of the only working class characters in the play. (The other, his friend who also works in the shop.) The play focused on the key figure Willie climbing the social ladder. Also his anxiousness towards the other characters. On his way up he even manages to insult his old master. He gains a father-in-law and two sister-in-laws. His old girlfriend Ada Figgins though he was not much to look at but Maggie still wanted to marry him. Mrs. Hepworth thinks Willie the boot maker is good at his trade. Hobson disagrees with her congratulating him. As Mrs. Hepworth says Did you make these boots. Then Hobson remarks If there is anything wrong Im capable of making the man suffer for it. This shows Hobson thinks poorly of his staff, also Mrs. Hepworth thinks People should be praised for doing a good job. However, Hobson gets jealous of Willie because of this. Hobson doesnt pay his daughters waages but he does pay Willies. Jim says and their wages? Then Hobson says Wages! do you think i pay my own daughters wages? Im not a fool! This is saying that Will maybe more important to him or that his daughters are related to him so that they can work for nothing. But later on in the play Hobson offers to give Hobson his old wage back but he doesnt offer Maggie anything. This shows by Ada saying Heres your dinner Will, that Will is considered more important as they say Oh, Miss obson its good of you to take notice like that, which shows that she cant say things properly. He had also gained importance then to have people fighting over him. Alice disagrees with Maggie owning a shop. She also wonders where they got the funding. Maggie produces a card saying Willie Mossop, practical book and shoe This shows the he is professional and proper. This shows they have gone from working in a shop to owning one.  Maggie wants Hobson to wear a collar for work. This shows that Hobson is below Willie in the social ladder. Maggie says Father dont you think to put a collar on for Will. Hobson Put a collar on for Willie Mossop (enraged at idea) Maggie manages to talk him round but he still makes an excuse. Im going to put a collar on, but because my necks cold. She has managed to make Hobson put a collar on, but because Hobson is very proud he says the collar is for something else.  Throughout the drama, Willie gains importance and eventually buys his own shop, with the help Maggie. Willie grows from being a poor laboring man to a professional shoe maker who earns a lot of money, he gains confidence and near the end Hobson is inferior to Willie.

Satisfying Needs And Wants Of Customers At Profit Marketing Essay

Satisfying Needs And Wants Of Customers At Profit Marketing Essay INTRODUCTION Marketing is to establish, maintain and enhance relationship with customers and other partners, at a profit, so that the objectives of the parties involved are met. This is achieved by mutual exchange and fulfilment of promises. Brassington F and Pettitt S( FT Prentice hall,2006) Developing a marketing strategy is a very fragile process and all organizations make extra effort for it to gain customers. Customers knowledge is very essential to gain them. Marketing strategy has a vital role to play in an organization. Customer relationship is very important for a business. Customer needs should adhere to organisational objectives and this is important. In a nutshell we are statisfying needs of customers with profit. According to the Chartered Institute of Marketing, they offer recognised qualifications and trainings and also provide advice on marketing, their base line is : SATISFYING NEEDS AND WANTS OF CUSTOMERS AT PROFIT Marketing strategy should be adhered to customer needs and wants. Customer is an essential factor of an organisation, his likes and dislikes, thoughts and wants change with time. Its very natural, that human beings change their attitude, desires after a certain time period. The strategy should respond to those changes effectively. To capture market, companies should adopt affective techniques. Customer should know what we are doing. Monitoring and control after strategy implementation is very important. COMPANY PROFILE OF TESCO Tesco PLC holds the leading position among food retailers in Great Britain, with a market share that exceeds 15 percent. In England, Scotland, and Wales, the company runs 588 supermarkets, 257 of which are superstoresstores that sell food items in addition to a variety of other products, including gasoline, clothing, housewares, and alcoholic beverages. Tesco also operates 32 stores in Northern Ireland and 77 in the Republic of Ireland under various brands, 43 in Hungary under the Global and Tesco names, 31 in Poland under the Savia name, and 13 in the Czech Republic and Slovakia under the Tesco brand. In Northern Ireland, the company also runs 52 Wine Barrel off-license outlets. Tesco is the largest independent gasoline retailer in Britain; its 288 gas stations sell 12.5 percent of the gasoline sold in the United Kingdom. Recent company innovations include the Clubcard loyalty card as well as offerings from Tesco Personal Finance, which include a grocery budgeting account called Clu bcard Plus, a Tesco Visa Card, and a Tesco savings account. BASIC PLANNING RULES FOR A STRATEGY VISION AND MISSION All companies have their vision and mission statements which describe the organization.Some organizations have two statements. Reputed companies have one vision statement. It is a small description of an organizations future. What is the business? Customers? How value of customer can be increased? Tesco Vision is EVERY LITTLE HELPS A LOT Concept A strategy should be customer oriented, customer knowledge is essential. To know your customer, customer diversification in categories is important. They can be divided into segments according to their liking and disliking trends. A market research can be conducted to know the trends. After trend analysis, competitive advantage can be attained. According to the Chartered Institute of Marketing Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably. For quality oriented customers we should make a strategy that draws their attention to our quality products and prices. Strategy should match our strengths. After strategy formulation, customer awareness is important. We need to develop channels to makle the customers aware of our offers. Systematic Approach To develop a systematic approach is hard and fragile task then all the other marketing tasks. Its id nutshell which includes all the companies objectives and plans.(Malcolm Macdonald,2008) Sequencing and scheduling of Activities Organisational managers are responsible for executing all the marketing activities and scheduling them. The main steps to make the execution on time are: 1 Identify activities to be performed 2 Determine the time required for activity completion 3 Determine the activity sequence. 4 Timing of all activities. 5 Assign responsibility(O.C Ferrel,Michael D,2007) Integration of activities Integration are of two types Simple Complex In simple, organizations subcontract the easy activities to other countries and keep complicated duties to themselves. Small companies support this strategy. In complex, the companies make decisions at the headquarters.(Bradley F,2005) Resource requirements Companies go with diversification if they have strong assets. Such Organizations introduce themselves in markets where the resources are according to their abilities. They have more opportunities if the resources are general. (Bradley F,2005) Time Scaling Time scaling is of two types 1 Production time scale 2`Commercial time Scale Both of them have different requirements according to the production and Marketing departments of the organization.(Suerie C,2005) Implementation and control:- A plan is nothing unless it degenerates into work.(peter drucker) Control is the way that we catch faults in strategy. Types of control:- Annual plan control Profitability control Efficiency control Strategy control STRATEGIC MARKETING PLANNING PROCESS This Process consists of a pattern of sensible steps that are taken to arrive at a Marketing plan. The next step would be to analyze the Market. Inorder to analyze the market there are some dimensions which need to be covered. Growing submarkets Size of Markets Market growth Profitability of Market Structure of Cost Distribution system Development and Trends Success indicators (Mcloughlin D, A.Aker D, 2010) SETTING MARKETING OBJECTIVES There are two factors Customer oriented objectives Market oriented objectives Both objectives should be designed to earn profit and gain customer. Goal setting should keep the organizations internal and external environments in centre. Only then a realistic business strategy can be developed. The goals should be smart, measurable, realistic, achievable, specific and time bound. (McCorkell G,1997) http://www.businesslink.gov.uk STRATEGIC MARKETING A strategy is a plan that integrates an organizations major goals,`policies,decisions and sequences of action into cohesive whole.(Proctor T,2000) MARKETING STRATEGY A marketing strategy should be coherent to the marketing plan. It should always be the same practically. SEGMENTATION In order to put in place a marketing strategy, the first step is to understand the market. Divide the market in to different categories. E.g. the business sector is huge market. This market can be categorized business nature. Banking industry is separate market. Steel industry is a separate market and similarly Textile is a separate market. The next step is to analyse, number of businesses working in each sector. Size of each business, their level of working. After doing this analysis, customer trends need to be analyzed , what do they want. Then after analysing we should be understand where we have the competitive advantage. And how can we bring it to use. POSITIONING Positioning means to make an image in the mind of the customer. His perception about us. What he thinks about us. What do we want him to think. How can we do that is part of the marketing strategy. Some businesses want to offer quality and some offer cheaper rates. This is where we want the customer class comes in. Does he fall in the higher class, middle class or lower class. MARKETING MIX Afetr segmentation, market selection and positioning the product, the next step is to make a marketing mix. Business should then evaluate its different marketing mix strategies which include the 4 ps. According to Adcock et al The right product, in the right place, at the right time, and at the right price PRODUCT Organizations should work on the product. How the customer values the product. It also depends a little on the company where it wants to draw attention. Existing products should have a different line of action on how the product should be modified. PRICE The price aspect is critical. If customers want quality at any price. Then in the above P(Product), the company might focus on quality. If the price set is low then the customer might see it as low quality, others might favour it to meet the finances. PLACE Accessibility is the answer to gain customers. Products available to customer in his local area, then this is an advantage. Because if products are of basic or daily needs, customers have many options and will prefer the nearest one. Internet shopping is another plus point. PROMOTION Customer awareness to product is also important. Either through internet, media or print media. Until and unless the customer does not have the knowledge, we wont make any sales. Tesco Tesco,s way promotion are advertising, public relations, direct mail, sales promotion and personal selling http://www.universitydissertations.com/Marketing/Tesco-Marketing-Strategy.php These were the 4ps. For more detailed and comprehensive study, 3 more ps were included: PEOPLE An organisation needs to make sure that its resources such as the employees are fully trained. They should have enough product knowledge to satisfy customers. PROCESSES The processes of the company should be efficient enough to handle customers and satisfy them according to their needs. PHYSICAL EVIDENCE This factor refers to the companys appearance. How the employees look, the premises. These elements put an immense impression about the business in their mind. http://www.businesslink.gov.uk DISADVANTAGES These tools are just like the ingredients of a strategic marketing plan. If any one of it is not focused and given a detailed consideration then chances are of failure. TOOLS AND TECHNIQUES SWOT ANALYSIS If an organisation works honestly with it self, this will lead to success. A business should look in its internal and external environments. For every business it is important that it analyses its strengths, weaknesses, opportunity and threats (SWOT analysis). Then it realises where it stands. After it knows what its actual picture is, then accordingly strategies should take shape. A companys strength could be Good customer service Good offers, packages Excellent knowledge According to a report some of Tesco,s strengths are Diverse ranges of products à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Open 24 hours service à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Strong flow of cash à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Increasing turnover and profits à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Strong Balance Sheet à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Growing Supermarket Chain à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Brand Awareness à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Online Shopping http://www.universitydissertations.com/Marketing/Tesco-Marketing-Strategy.php Weaknesses Weaknesses could be like Lack of resources Average reputation Accounting system is not good Tesco,s weaknesses There is a mind positioning of low quality -(Tesco value brands) à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Lack of local knowledge of customers and culture THREATS à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Competition which is strong à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Unpredictability in Price of raw materials à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Recession à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Shift of market to globalisation à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Takeover bids http://www.universitydissertations.com/Marketing/Tesco-Marketing-Strategy.php Opportunities Internet as a source of new markets New technologies can help product improvement. Threats New competitor in market http://www.businesslink.gov.uk In order to identify the Macrofactors, we use Step: stands for Social, Technological, Economic, Political factors Steeple: Social, Technological, Economic, Ecological, Political factors, Legal and Ethical Fators. Pestle: Political, Economic, Social, Technological, Legal and Ecological factors. Now these three tools vary from organization to organization.(Blythe J, 2006) PESTLE External environment includes the forces outside the organisation. Its called the PEST analysis. PEST are the factors that make the business wade in the external environment. But businesses have to survive. POLITICAL Political changes also affect the business. If a new regulation is imposed like taxes, this could effect the companies cost. TESCO After the European Integration and agreement of free trade, the market has opened up for British Companies to invest in Eastern Europe. Tesco already has 60 Hypermarket store in Hungary.  Ã‚   ECONOMIC Economic factors like change interest rates, exchange rates also affect the business. SOCIAL Social factors include change of lifestyle, fashion, attitudes of people which change demand for certain product. Tesco Changes in consumer demands, trends and lifestyle show both opportunities and threats for the company. Opportunities in terms of new market and consumers, however, there are added threats of developed Swedish retailers. http://www.universitydissertations.com/Marketing/Tesco-Marketing-Strategy.php TECHNONLOGICAL Technology has immensely changed the way businesses work now. Tesco Changes in retailing sales through the Internet is now very common. Paperless operation, access through secure servers; provide flexibility in the business running. Sweden is going through technological development with companies like Ericsson, Tesco would enjoy the logistic and distribution channels already in place http://www.universitydissertations.com/Marketing/Tesco-Marketing-Strategy.php LEGAL Tesco National legislation for health and safety both in terms of consumer rights and also in terms of production of own natural renewable resources for making clothes ENVIRONMENTAL Businesses do not have control over these factors what they can do is react to these changes by accordingly adjusting the SWOT environment. http://www.businesslink.gov.uk BCG MATRIX Stars ? Cash cows Dogs This tool is used by businesses to evaluate their different business units (SBU).It was developed by the Boston Consulting group. It places the different SBUs of the business in each quadrant according to their market share and reputation STARS These products are market leaders have good market share and growth CASH COWS These products have high market share in low growth markets. QUESTION MARK These have low market share in high growth markets. These products need considerable thought if they should be supported or not. They are not generating much income. DOGS These products have low share in low growth markets. Very poor performance and should be withdrawn.(L. Kurtz D,2008) PRODUCT LIFE CYCLE It is a model which represents the life of a product. It has four basic stages INTRODUCTION The product is developed and introduced in the market. GROWTH This phase of the cycle is where the product gains market share and generates income. MATURITY In this stage the product has achieved the maximum share and is at its maturity point. DECLINE After achieving the maximum share the product undergoes a decline phase where it has no more demand for it self.(Saaksvuori A,Immonen A,2008) Product Life Cycle Model PORTERS FIVE FORCES MODEL Threat of new Entrants Industry competitors Bargaining power of Supplier Bargaining power of Buyer Substitute Threat Porter argued the strategy is not just as series of models at the corporate level of strategy. He noted that strategy includes analyzing potential entrants, suppliers,buyers,substitutes, and competitors. BARGAINING POWER OF BUYER It is the ability of the buyer to bargain. This power increases as the buyer has more options to buy from. NEW ENTRANTS These are the new companies entering into the industry and are a threat to the existing ones. BARGAINING POWER OF SUPPLIER It is the ability of the suppliers to decide the price for their product and the terms. SUBSTITUTE THREAT Alternate products offered by companies for a particular product are also threat to existing entities.(Michael J. Stahl, DavidW. Grigsby,1997) MARKETING STRATEGY OPTIONS According to Michael Porter, orgaizations can continue with three strategies, 1 Differentiation Strategy 2 Cost Leadership 3 Focus Strategy DIFFERENTIATION STRATEGY This strategy is used by an organization to make itself different from other businesses. This strategy helps the organization to charge more from customers as compared to competitors. One thing is for sure that if customers get extra value they can pay more. Rolex watches charge more for there product. They earn their reputation by the quality of metal, stainless steel. They undergo special test for quality assurance. COST LEADERSHIP This strategy is used by companies to boost sales. They reduce their cost slightly below the cost of rivals and sell the products more. Timex has been a cost market leader for long. They make simple watches at low price for mass market. FOCUS STRATEGY Organizations using this strategy focus at particular market or group of buyers. Organizations might make thier focus using differentiation or cost leadership strategy in that specific market.(Ricky W. G,2007) CORE COMPETENCES These are skills used by organizations to provide customers with extra benefits. Competences could be Speed Consistency Acuity Agility Innovativeness (Hamel.G, Prahalad CK,1996) RISING EXPECTATIONS Customer expectation has increased due to companies continuing improvement towards their product to satisfy them. Since every company competing with Tesco is giving almost comparable products so the only way to get an edge is to give something extra to surprise them. Employee training is also very important to cope with customer expectation like giving a free delivery at home. TECHNOLOGICAL CHANGE Technology is changing at a very fast rate so companies need to be good supporters or followers. Tesco can and is improving towards reducing the ques inside the stores by improving the websites so grocery orders can be taken online. COMPETITION Competition has increased tremendously in many industries and so many companies who were weak have fallen out, due to added factor weak economic conditions. Tesco club card scheme has really helped it to get through the economic condition. GLOBALISATION In this era every business considers and makes decisions according to the international market. Now the world has developed it self to be a global village. Spread of information, media, internet many different of doing business online has raised the competition even more. (Doyle.P, Stern. P, 2006) Tesco is becoming a growing chain and is one. This chain has helped it to secure strong profits.It has and should continue to operate in other countries to gain customer bank and explore new markets. IMPLEMENTATION. Tescos functional areas are Administration The administration department should keep the internal operations maintained. Finance Finance department should take care of cash flows and also take measures to control cost with out effecting profit. Marketing Marketing department should focus on sales increase and product training for employees. Research and development Research and development should maintain the standards of product quality. Information Technology Tesco has introduced self checkout machines through which people can pay themselves instead of waiting in ques. If the objective is to increase sales. To increase the sale, Tesco should work on its sales and marketing Department. Employee training is important. Product knowledge for employees so that customer satisfaction is guaranteed. It will help the human resource to market the product and give the customer what they need. As a result, we will experience an increase in sales. Customer awareness is very essential. E-marketing is also an important tool in this era to make it easy for people to buy products online. It is more easy for people to do transactions online and get delivery on time. CONCLUSION In a nutshel, i would say that marketing should have proper department in every business and it should work on an genuine plan. The rules and principles of marketing should be adhered to make the marketing plan successful. A company should also keep up with its functional areas so that the plan work smoothly.

Philip Larkin’s The Whitsun Weddings Essay -- Whitsun Weddings

Philip Larkin’s The Whitsun Weddings   Ã‚  Ã‚   As I was reading Philip Larkin’s "The Whitsun Weddings," I was initially struck by the difference between his use of language and the language used by many of the poets we read earlier in the course. The difference between the language of the two W.B. Yeats poems we wrote about previously and this poem by Larkin was particularly striking. Of course, the use of language changed slowly, with each poet we have read between Yeats and Larkin becoming less like the former and more like the latter. But, I suppose I noticed it more in this poem because I was paying more attention to detail in order to comment on the poem.   Ã‚  Ã‚   The speaker of this poem is on a train headed south to London for a long weekend, and begins his/her journey on a Saturday afternoon. It is a late spring or even early summer day, as it is seven weeks after Easter (fn. 1061). Initially, the content of the poem is rather simple, but the language and description are quite rich. Larkin appeals to four of the five senses and makes his reader feel as if they are on the train with the speaker. As I read the poem, I felt like I could hear the train pull out of the station and feel the heat of the cushions under my legs. Then I was seeing the "blinding windscreens" and smelling the "fish-dock". As the poem and the rich description continued, I was then looking at "[c]anals with floatings of industrial froth" and... ...es ahead of them. On the other hand, the line "there swelled / A sense of falling" could be describing their lingering doubts that maybe their families were right and they are making a mistake.   Ã‚  Ã‚   Since the poem ends on that more somber note of "a sense of falling," we leave the poem feeling that the ending will not be happy for these newly married couples. We are full of the beauty of the land as described by the speaker, as well as the dreariness of the future as the people in the poem see it. What started out as a fairly upbeat and happy poem leaves you with a sense of despair and impending doom.    Works Cited Urdang, Laurence, ed.   The American Century Dictionary.   New York: Oxford UP, 1995.

Colleges Are Moving Away From Liberal Arts :: essays research papers fc

Prompt: defend or refute that colleges are moving away from liberal arts   Ã‚  Ã‚  Ã‚  Ã‚   Imagine a cardiovascular surgeon about to crack the sternum of a dying patient; tension is high while the clock of life ticks desperately slower and softer for the poor soul on the cold steel table that saw death the hour before. Is it logical that at that moment the purveyor of life is contemplating whether his freshmen philosophy class back at SMU has thoroughly prepared him for what he is about to do? Not likely. In higher learning institutions, liberal art classes like philosophy are not meant to be directly applied to one’s life or career; however, they are structured and devised to be a strong base that the individual can expand upon through scientific learning and experience. This is precisely the reason colleges and universities require and place much emphasis on these classes; nevertheless, there has been a shift away from the liberal arts towards the direction of highly specialized areas of science and business because of their growing integration in everyday life. A lthough people need a limited number of liberal arts classes to attain a basic understanding of ourselves and our evolution, state universities are aptly moving towards technical education, because, in this fast paced world, many people don’t have the time or money to spend studying the humanities alone. With the advent of the internet, technical schools, and computers in general, jobs today are more specialized than ever before, and they will continue to increase in particularity, thus a purely liberal arts curriculum is very untimely. Most people take four years to attain a bachelor’s degree of some kind and if they want a salary increase it requires at least two more years of graduate school before they can even think about entering the workplace. If people study only humanities for six of their most pivotal years of life, depending on their field of work, they may have a very small base of technical knowledge to utilize. Critics argue that â€Å"overemphasis on liberal arts can be detrimental to people† and ask â€Å"why doesn’t one just go to technical school to get what they are really after?† It’s because most jobs require the mental capacity to adapt as time passes. This mental capacity is obtained through studies of the liberal arts. For example, one might ask: what possible use could an executive IT (information technology) Manager have for a class like history 2393: Japanese history?

Womens Rights Movement in the US Essay -- Womens Liberation Movemen

Women’s Liberation Movement   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Betty Friedan wrote that â€Å"the only way for a woman, as for a man, to find herself, to know herself as a person, is by creative work of her own.† The message here is that women need more than just a husband, children, and a home to feel fulfilled; women need independence and creative outlets, unrestrained by the pressures of society. Throughout much of history, women have struggled with the limited roles society imposed on them. The belief that women were intellectually inferior, physically weaker, and overemotional has reinforced stereotypes throughout history. In the 1960s, however, women challenged their roles as â€Å"the happy little homemakers.† Their story is the story of the Women’s Liberation Movement.   Ã‚  Ã‚  Ã‚  Ã‚  The struggle for women’s rights did not begin in the 1960s. What has come to be called â€Å"Women’s Lib† was, in fact, the second wave of a civil rights movement that began in the early 19th century. This first wave revolved around gaining suffrage (the right to vote). Earlier women’s movements to improve the lives of prostitutes, increase wages and employment opportunities for working women, ban alcohol, and abolish slavery inspired and led directly to the organized campaign for women’s suffrage.   Ã‚  Ã‚  Ã‚  Ã‚  The movement towards women’s suffrage began in 1840 when Lucretia Mott and Elizabeth Cady Stanton went to London to attend a World Anti-Slavery Society Convention. The were barred from attending and told to sit in a curtained enclosure with other women attendees if they wished to meet. This incident inspired Mott and Stanton to organize the First Women’s Rights Convention which was held in Seneca Falls, New York, in 1848. Three hundred women and some men came. The Declaration of Sentiments and Resolutions, which stressed equality among men and women and also listed grievances, like women’s lack of voting, property, marriage, and education rights, was written at the convention and signed afterwards. This event inspired other conventions, like the first National Women’s Rights Convention in 1850, and the formation of organizations, like the National American Women’s Suffrage Association in 1890, both of which aided the fight for wo men’s suffrage.   Ã‚  Ã‚  Ã‚  Ã‚  After women got the right to vote in 1920, the most devoted members of the women’s movement focused on gaining other rights for women. Alice Paul and Lucy Burns, w... ...elped them to acquire more positive self-images and more desirable roles in society. This consciousness was a significant aspect and legacy of the Women’s Liberation Movement.   Ã‚  Ã‚  Ã‚  Ã‚  The impact of the Women’s Liberation Movement is still with women today, as is the movement itself. Women have the right to vote in most nations and are being elected to public office at all levels of government. Women defy current stereotypes, and those of past generations, by becoming educated and self-aware. Women raise families by themselves and hold positions in all ranks of the workforce. Despite the many disparities that still exist among women and men in America and the rest of the world, women have come a long way. The Women’s Liberation Movement was, and continues to be, a fight for women’s equality in a world run predominately by men.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   WORKS CITED Eisenberg, Bonnie and Mary Ruthsdotter. â€Å"The National Women’s History Project.†   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   23 May 2004. Schultheiss, Katrin. â€Å"Women’s Rights.† Microsoft Encarta Online Encyclopedia.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   23 May 2004. Zinn, Howard. A People’s History of the United States 1492-Present. New York:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  HarperCollins, 1995.

International Human Resource Managementp20-3, 4, 5

Title: Homework P20-3, 4, 5 for International human resource management Page number: 3 1, Discuss two HR activities in which a multinational firm must engage that would not be required in a domestic environment. (1) More HR activities To operate in an international environment, a human resource department must engage in a number of activities that would not be necessary in a domestic environment: international taxation; international relocation and orientation; administrative services for expatriates; host government relations; and language translation services. 2) Risk exposure The direct costs (salary, training costs and travel and relocation expenses) of failure to the parent firm may be as high as three times the domestic salary plus relocation expenses, depending on currency exchange rates and location assignments. Another aspect of rick exposure that is relevant to IHRM is terrorism. 2, why is a greater degree of involvement in employee’s personal lives inevitable in man y international HRM activities?A greater degree of involvement in employees’ personal lives is necessary for the selection, training and effective management of both PCN and TCN employees. In the international HR department must be much more involved in order to provide the level of support required and will need to know more about the employee’s personal life. The HR department or HR professional needs to ensure that the expatriate employee understands housing arrangements, health care, and all aspects of the compensation package provided for the assignment(cost-of- living allowances, premiums, taxes and so on). , Discuss at least two of the variables that moderate differences between domestic and international HR practices. (1) Attitudes of senior management to international operations. It is likely that if senior management does not have a strong international orientation, the importance of international operations may be underemphasized in terms of corporate goals and objectives. In such situations, managers may tend to focus on domestic issues and minimize differences between international and domestic environments. 2)The cultural environment The cultural environment is an important variable that moderates differences between domestic and international HRM. The new environment requires many adjustments in a relatively short period of time, challenging people’s frames of reference to such an extent that sense of self, especially in terms of nationality, comes into question. People , in effect, experience a shock reaction to new cultural experiences that cause psychological disorientation because they misunderstand or do not recognize important cues.

Issues of Wider Professional Practice and Professionalism Essay

In this assignment I go a means be examining round(prenominal) of the of import issues I cerebrate concussion on instructors sea captain hold and I lead saying at the modal value they impact on my progress use ofer Inclusive Access (IA). IA is a social drop offprise self-governing specialiser train geological formation in the n nonpargonilness haughty training and training (PCET) or Life removedsighted k instanterledge Sector (LLS).I testament attempt to show how some of these issues impact on psyche instructors in the governance and the impact on a instructors paid scene and status.I ordain go on to state that the semipolitical and economic landscape painting nominate it genuinely difficult for organisations analogous Inclusive Access and for freelance managers to determine the master primordial standards required when compargond to another(prenominal) PCET organisations in both FE (such as colleges) and HE (such as universities).In conclusi on to this assignment, utilise some of the current influences and changes in giving medication direction and policy, I will glitter on the direction I wad improve my testify wider master key physical exercise and that of my team in my atomic number 18a of responsibility.As Training Manager at a social enterprise t here(predicate) be wide reaching pressures on the organisation that impact on our practice as nonrecreational enlighteners in LLS and on the organisation as a schoolmaster training soundbox. In fact these pressures atomic number 18 before long on the whole raising system.The political economic social technical, legal and environmental (pestle) factors impact greatly on the brain posed for this assignment as we enter possibly genius of the roughly thought-provoking phases for statement and particularly PCET in furthermost few decades.At IA there are recurring issues affecting the passe-partoutism of the courses run, the overlord constitution of t he teachers and support staff employed, and the determine to a lower placepinning the wholeiances social aims. For slip, parentageing is ever so harder to source and the funding streams annoyed are vary and fluctuating, originating from a number of sources. This deal cartroad to inconsistency of preparation and fitting the courses to the fund rather than the assimilators thereby impacting on our comprehend victorism. Another example would be the rules on pots of funds from the reality orbit creating demands for to a greater extent students on courses, impacting on class size, or selecting race for courses based on numbers not suit energy, which in turn impacts on drop out rates and dissatisfied learners, potentially affecting our perceived superiorism. at that place is a move towards contracts be allowance by results to depend upon value for the human race purse. This could force smaller organisations like our ingest, who are less cash and as chasten nearl y-off out of the market. However, on the positive side, it does destine a gardening of collaboration (that has not existed for some season) is world resurrected, which in my suck up is a good social occasion. In the long run this should raise standards of outcome and a to a greater extent seamless locomote for learners to hold out through with(predicate) the LLS.During the surfacement of PCET from the 1980s until present, it is pellucid that instruct in property irresponsible education had to keep up and look beyond today towards the succeeding(a) requirements of the practised workforce of the future. Further and senior higher(prenominal) education has become much than regulated and scrutinised in a bid for it become get going placed to meet the needs of learners and employers. then in the evolution of FE and the LLS during the nineties saw great change install politically with economics at its heart, FE teachers contracts were changed, strikes, funding car dinally severed so the unseasoned regime shaping the way PCET is delivered today and the purview of the professional status of teachers in this sector.Shain, 1999 in her research radical said therefore that Teachers work in the UK Further rearing (FE) sector is undergoing reconstruction through processes of marketisation and managerial control. I would agree with her and tramp see that this process is even to a greater extent evident today, witnessed through competition for funding, savant numbers, targets, league tables and scrutiny driving the ethos of the sector. I would strike how back the FE teacher be a true professional in their work with this culture most them?Tedder1994, defines professionalism from his experience of teach in FE and says that the term professional can pass a range of meanings covering breeding practice, a set of vocational standards, value and a code of acquit for teachers run reduce a remit for continual monitor and improvement.This earl y view (was expressed in 1994) in my opinion has been the way that the sector has consequently developed from within, attempting to bear on internally in reaction to the external pressures to note of hand up to the pressurising pestle factors.In 2007 the Institute for discipline (IfL) was set up in result to the XXX report, and (until recently) endorsed by the presidential term to dissemble and act as a compulsory proboscis for long skill teachers of pornographic education defining the code of treat and embedding as compulsory requirements membership to the professional body and requiring evidence of current competency to teach via 30 hours continuous professional phylogenesis (CPD) per annum, submitted and vetted by the IfL.By the IfL making teacher training and CPD compulsory this has broken the reluctance of teachers to become dual professionals. Norman Lucas 1996 has argued that this duality of professionalism, i.e. that of being at one and the same time a teacher and an expert in a professional or craft/trade sphere of influence has dogged the development of a statutory efficacy structure. He says that historically lecturers in FE had seen their expertise as fitted for pedagogy thereby vomit upting their medical specialist k right offledge above pedagogy. He says that by fair professional teachers this will undertake their specialist expertise. I disagree with this view.Everyone can remember the good and bad teachers at college / univeristy, and those that not only knew the subject provided knew how to teach got the respect and results from their students. Randle and Brady (1997) argue that although they opine pedagogy in FE has been deskilled and deprofessionalised professional teachers retain a commitment to public service values of altruism and teacher autonomy that are fundamentally hostile to managerialism. They debate this is the essence in FE of professionalism and that its paramount to FE. Appendix thirty is an plagi arize to depict the polarisation they described. I suppose this point is important and is where individual ad hominem professionalism collectively adds up to professionalism per se in the organisation or the LLS.Elliott (1996) rejects the notion of professionalism in favour of a concept of the museive practitioner for understanding teachers work. I believe this is a springy factor in professionalism, that cannot be the only way that a professional improves their practice what if the teacher is not as self aware or capable to personal feedback how can this improve teaching and learning in isolation?Hodkinson (1995) argues for the retentivity of professionalism without accepting the exclusivity of a profession. He explores the uses and limitations of competence attributes towards a redefinition of professionalism based on notions of personal effectiveness, critical autonomy and community. These to me are self actualisation goals re Maslow higher order. just now I fear peo ple need a structure, framework and a method to achieve these why hence is a professional body to give way to such a bad thing? The Institute for Learning and Teaching in Higher Education (ILTHE) was an established body that ceased to exist in 2004 and then in 2007 the IfL was set up, reinventing the wheel is a al-Qaida of politics I fear. Appendix thirty explains the history of the ILTHE and the HEA.Successive governments and reports including Kennedy in 1998, Tomlinson 2004, Leitch meshing animate being 2009, Lord Lingfield 2011/12 underwrite to change the way education is coordinate and delivered and depending on which political party is in power depends on the swing in the midst of regulation and market forces affecting the culture in lifelong learning. By the very nature of the way the PCET sector is being forced to be accountable it could be seen that it has become de-professionalised, de- vulcanized fiberised and education is becoming de-valued as the accountants tak e over the establishments to drive value for the public purse. Ofsted scrutiny and league tables stamp the way education in FE is delivered as tutors fear for their grade and managers drive for results, where does this leave a professional tutor room to develop as a professional? Illustrating this polarisation of managerialism and professionalism ref app xxxMany authors reference this including buns Lea.John Lea observes that managers and scrutiny of teachers introduced to make them to a greater extent professional and drive value for the taxpayer and the learner actually break led to teachers becoming de-professionalised per se. He states that by introducing accountability through layers of funding and scrutiny bodies that this has meant the sector has to lard more of a business get on with colleges becoming more like sell outlets. P75 where learners choose their learning opportunity from a range of providers for the one that markets itself the surmount. On the blackball s ide this could be students consuming education in the same way they get items from a discount shop demanding high quality low prices. He goes on to say of colleges come heavily under this sway we might expect them to strain to eliminate any downside to their students purchase node satisfaction or your money back. impart we see a time when students cannot fail a course?I would ask is this de-valuing and watering down the status of PCET courses so that anyone can achieve OR does it amplify participation and standards leading to a more highly skilled workforce which then reflects well on the professional standards and values of teachers and organisation in the sector? Whichever way it is seen, the reality is that it is happening and the future PCET organisations are moving in this direction.Lord Lingfield in his review the final report, amongst umteen recommendations, suggests that the future of PCET will not distinguish amidst further and higher education and it should merge . This motility is current and set to glide by a great example if here and presently West Cheshire college my course the awarding body is Chester University and progession for my cohort is clearly into HE. The simpler the learner locomote the more professional it feels for learners too.I believe that in the modern world, standardisation, comparability and the learner journey should be seen as all-important(a) by decision makers and that it will drive development in the sector.To be professional tutors rely on quality time to prepare to keep teaching practice current, incorporating new and innovative teaching methods. This is a difficult task, especially as many tutors are paid sessionally and planning is much not paid for by employers. also professional development and CPD is expected but not often provided by employers. As professionals, tutors are expected to complete 30 hours per annum of continuous professional development (CPD) to reflect and choose the right develop ment. Under the IfL this was unquestioning and required for membership this requirement is now voluntary as membership of the IfL rules declare changed following Lord Lingfields review of the sector. The best and most forward thinking providers will support their staff to improve it cannot be left to individuals to choose entirely their own CPD.Since the Institute for learning was set up in 2007 I believe it has not achieved what it set out to do and I concur with many elements in the Lingfield report. I think it little impact in raising the sectors professional status although it has had some impact in raising the standards of teaching. For example after 2007 Neighbourhood colleges were forced to employ only tutors with a preparing to teach in the lifelong learning sector (PTLLS) qualification to lead courses in these amount of moneys. Previously anyone could hurl taught a course in their local anaesthetic community or Neighbourhood College. insistency on PTLLS has improved th e quality of provision but on the downside has meant that local endowment fund and enthusiasm has been lost from those who handed down skills and shared association on a more universal basis.Taking a different view of core professional values that is not about OFSTED or anything other than the traditional role of a teacher Sue cocker in her book Adult teaching and Learning blethers about the professional character of the teacher means assuming the a specific set of obligations and standards but one within which an individuals background expertise and creativity are free to flourish. Sue Cross definition nonrecreational teachers seek to hap their field of friendship to the learner with fidelity and accuracy, within the mise en scene of their professional ethics and in such a way that the learner is nurtured, supported and able to develop p 161 She says that a professional teacher has three principal characteristics that a teachers acts with professional agency, a teacher acts ethically and a teacher exercises professional judgement. And she believes that to be a teacher really means to be a learner yourself. Therein lays the crux of being a professional drill professional judgement and being allowed to. troupe doesnt allow mistakes nowadays, does being a professional suddenly make a person infallible?Other definitions of professionalism and professional include Marian Wollhouse teaching the post 16 learner. Marian suggests that there are seven key areas of teaching defined as underpinning the competence that supports and informs all other processes and the learner is put at the centre of all that teachers do. In that way the context of the teacher as a professional is prescribed and this amongst other influenced the development of the Professional domains written by the sector skills council and produce in 2007.In the foreword the visor Rammell, the then Minister of State for Lifelong Learning, Further and Higher Education, said that the ne w professional standards were a direct response to Ofsteds plea for clearer standards. Accountability for teaching and learning and being a specialist in own area was paramount. This was a precursor to the IfL being launched in family line of that year. And again more depth and scrutiny in a bid to make the profession of teaching accountabile in family line 2012 another new set of Ofsted regulations were put into place this time as well as for all education a specific set for the FE sector.As a direct consequence of Lingfield, Wolf etc and the drive from the government to make organisations more locally accountable this Ofsted framework now puts teaching and learning as the most important factor refocusing the gross Inspection standards. See appendix xxx CIF. Prue Huddleston and Lorna Unwin 3rd edition Teaching and Learning in Further education mixture and change in chapter 8 talk about Professional development and here I believe is a central factor in the issues of professional conduct and accountability.To be an educator in the PCET sector I believe teachers should embrace all it is to be a teacher. The breadth of skills, the patience, the planning, the transmutation and the ability to keep on a personal learning journey can mean it is difficult to fulfil this multi-faceted and demanding role. To do this teachers need to approach their work as professionals and undertake in depth and vary professional development. Without it teachers will become stale, one dimensional not just in their teaching but in their ability to fulfil this role and inspire their learners to achieve. The goals they set for their learners will become less reaching as do then the goals they set for themselves.every FE teacher has to make plans to pick up he or she has access to relevant and appropriate professional development opportunities p 209.Inclusive Access is an independent provider of adult training and education across a myriad of disciplines/ subjects. As my role is mul ti-faceted I project manage, line manage, develop new business, recruit tutors, in charge of quality for awarding bodies, teach myself. It is a role that I believe requires a hands-on approach and therefore still to teach to keep up my professionalism. This can be a gainsay as the role moves towards sometimes more of a managerial overview role.One of IAs unique selling point is its people. The tutors, assessors and teaching support staff most of who are not directly employed. That relationship is an evoke one to manage aiming to keep their individual professional values in course with that of the company. In order to engender the ethos and professional standards required I do have to lead by example, share CPD knowledge and enthuse the teachers to try new teaching methods. IA does not have the IT resources and budgets for example that FE colleges can access. The courses must still be of high quality (or higher) than the competition. Often I think we achieve this through constitu tion of the teachers, their in depth subject knowledge and the way we assist the learners on their journey with signposting and employability skills. Interestingly this is now a key factor that OFSTED will be quest from FE so I will need to keep a feel ahead and look for way to continue to improve our learner experience and our teacher support.I will need to ensure our literature and marketing is standardised with the LLS sector to maximise our visibility and professional kitchen stove in a competitive environment. My own personal CPD journey will be the vital. I realise there is a lot at stake in the way I view professionalism and being a professional. Not only will these views affect my personal development but because of my role it affects the organisation and the teachers employed. Extrinsic factors that cannot be changed will continue to impact on teachers professionalism pestle factors, ofsted, government papers and reports leading to changes in scrutiny, standards and reg ulation. But intrinsically the notion of being a consummate professional, loving being a teacher, being honest, reflecting and improving, sharing best practice, retentivity always learner-centred and choosing challenging CPD as a lifelong earner yourself, in my view you wont go far wrong