Executive summary Assignment Example | Topics and Well Written Essays - 500 words - 1

Executive summary - Assignment Example The business would follow an incremental business expansion pattern, towards other areas such as Beverly Hills, Santa Monica, Venice, Inglewood, North Hollywood and Glendale, in the initial phase of expansion. Numerous franchise units would also be opened in these areas, as per the demand and sales forecast. To provide gluten-free breads and desserts of the highest quality, that can satisfy the customer’s taste buds at an affordable price. We are committed to respecting our employees, suppliers, vendors and customers alike, following a strict non - discrimination policy with a strong belief and motto to enhance the health and well being of our community as a whole. ‘Glutopia Gluten-free Desserts and Breads’ is an American enterprise, established to serve the gluten and lactose intolerant population of the nation, for customers of all age groups – young and elderly. The company aims to fill the current gap in the market and constantly innovate newer recipes that promise to enhance nutrition and taste at an attractive and affordable price. The company would be headquartered in Los Angeles and cater to three large cities in close proximity with an efficient logistics and supply chain system. The outlets would be situated in prime localities, with a young customer base. The enterprise would obtain all the necessary licenses and strive to meet the health standards of the regulatory bodies. It is widely acknowledged that proper planning and formal structuring of business processes leads to greater success in the service sector (Gottfridsson (2011). Thus, the entire Business Plan must comprehensively address all major departments, activities, processes and protocols, for the smooth functioning of the business. The company’s growth strategy would be to open franchise units in each of these cities in its initial phase of expansion. The target customer sectors would be individuals with health issues or religious concerns and